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IndiGo, the award-winning low-fare domestic airline that is redefining airline quality standards in India, has announced the induction of yet another brand new Airbus-320 and with this induction, IndiGo will launch 6 new flights on its network.IndiGo will operate its 5th flight on Delhi to Kolkata to Delhi sector and 3rd non-stop flight on Kolkata to Bangalore to Kolkata sector. In addition, Kochi will be connected with Bangalore and Kolkata. The new flights will provide increased frequencies on the routes and offer greater travel options for its customers and will commence effective 04th June, 2010, The new services reinforce IndiGos leadership in the Indian skies, with its 176 flights connecting 22 destinations across the nation. Highlighting the importance of launching new sectors and additional flights,Mr. Aditya Ghosh, President, IndiGo,said, Bangalore-Kochi, and Kochi-Kolkata have emerged as sectors that have started attracting both leisure and business passengers in the recent past, and hold immense potential for IndiGo. We are also looking at providing affordable fares on these new routes for regular travelers. IndiGo is also reinforcing its commitment to on-time performance by announcing new frequencies from Bangalore, Kolkata, Delhi, and Kochi. It is our constant endeavor to provide greater flexibility of choice for our customers, and we continue to offer them an on-time, hassle free and affordable experience. IndiGo also recently commenced its operations in Srinagar and Jammu, connecting it with metros including Delhi, Mumbai, Kolkata and Hyderabad. These services are complemented by a special promotion for armed forces and their families, who will be given 100 percent concession on the base fare on any of these routes. This offer is extended to those who are serving, and are retired Indian Armed Forces, paramilitary personnel as well as their families. This initiative is to recognize the sacrifices made by the armed forces & their families for the nation, and honour them with the privilege of most affordable fares.
After its award winning Sleep with your wife ad campaign, IndiGo is set to unveil its first TV commercial for this year. The TVC will be aired nationally on May 17, and resonates the airlines core value ofOn-Time Performance.Targeted atall travelers, the advertisement brings alive the importance of On-Time flights for anyone who chooses to fly. Featuring IndiGo cabin crew, IndiGo Ground Force and pilots, the TVC tells viewers the story of what happens behind the scene at IndiGo, enabling it to offer its unmatched and consistent On-Time Performance and hassle free travel experience to all its fliers. From an on-time crew to spotless aircraft, and hospitable service to serving delicious food, the team-in-command puts its best foot forward to ensure customer comfort and punctuality. Besides its USP of flying on-time, IndiGo also stands for always offering its customers low fares and a hassle free travel experience. Elaborating on the concept of the new advertisement,Mr. Aditya Ghosh, President, IndiGo,said At IndiGo, low cost and low fares doesnt mean low quality. On-Time performance is core to our business and is one of the three values that IndiGo stands for. The cool new TVC is refreshing and unique and reinforces IndiGos commitment of providing all our fliers with an On-Time, hassle free experience at low fares, always! With the introduction of step less stairs and Q-busters, IndiGo today is the only Indian airline with a boarding ramp, resonating the airlines uncompromising character on customer comfort where low cost never means low quality. The former allows passengers to board into the aircraft effortlessly, and the latter helps in providing the boarding pass to passengers anywhere within the airport premises. IndiGo believes in keeping things simple yet cool. The airlines advertising campaigns are designed to inspire and entertain viewers. With its crisp content, IndiGo aims to go beyond the usual clutter, making its campaign fresh, and combining the coolness factor with functionality.Even the latest IndiGo TVC is a reflection of its cool character and is unlike any of the staid and typical airline advertising campaigns that viewers are used to. IndiGo, the coolest airline:Reasons to believe IndiGo is the youngest, yet fastest growing airline in India, having flown over 18 million passengers in a little over 3.5 years The airline currently enjoys 15.7% of the market share in India, making it countrys largest low fare airline IndiGos On-Time Performance is measured without human intervention using sophisticated ACARS technology making it the most accurate On-Time data Serving the widest range of food and beverage items amongst any domestic airline in India Liberty to passengers to pre-assign seats and choose seats with extra legroom Attractive collection of desirable in-flight merchandise for sale at compelling prices