Taking the joy of celebrating Childrens Day to a more meaningful level, Indias coolest airline, IndiGo, has launched its Good Karma campaign, in partnership with Save the Children, a non-government organization (NGO). The special initiative, for lesser privileged children, will honour the spirit of childhood, wherein all 6E passengers will have the opportunity to contribute to their welfare, and collectively help them get provide good basic necessities of life including : quality education, protection, and health. A first of its kind initiative, this programme is purely voluntary for IndiGo passengers, who can contribute Rs. 10 while making a booking on IndiGo website. Passengers contribution will be added to the total fare of the ticket, and will be given to Save the Children. Travellers keen to participate in this initiative can simply visit the ticketing page on the airlines official websitewww.goindigo.in, and tick on the box called Good Karma at the time of booking. Expressing his delight on this initiative,Mr. Aditya Ghosh, President, IndiGo,said Good Karma is our small step towards nurturing needs of the nations children. Through this initiative, we aim to extend our support to lesser privileged children, and help them meet their basic requirement of good education, food and health. The success of this programme will largely depend upon all 6E passengers flying everyday, through a contribution of Rs 10. I humbly request all passengers to actively participate in this act, and help us walk a mile with these children. For IndiGo, this initiative marks a milestone that celebrates the joy of being a child. In fact, as a part of airlines overall employee growth initiative, IndiGo also extends the IndiGoReach programme to its staff, offering them the opportunity to contribute to a social cause. As an organization that reflects simplicity, stability & growth for employees and its partners, IndiGo has always stepped forward to make a difference in someone elses life. Commenting on the IndiGo- Save the Children partnership, Mr Thomas Chandy, CEO, Save the Children, said We are delighted to partner with IndiGo as it gives an opportunity to thousands of IndiGo passengers to help children from marginalised communities. Collectively, IndiGo flyers will help Save the Children make a positive difference to the lives of thousands of children across India.