IndiGo and Nobero Join Hands; Make Shopping More Rewarding for Travelers
- Nobero is the 1st Indian fashion brand to tie up with IndiGo
National, 16 January 2026- IndiGo, India’s preferred airline, and Nobero, the traveller brand from the house of TMRW, today announced a strategic partnership under the IndiGo BluChip loyalty program, unlocking more value for customers across lifestyle shopping and travel.
This first-of-its-kind collaboration allows IndiGo BluChip members to earn 1 IndiGo BluChip for every ₹100 spent on any Nobero product. By seamlessly connecting fashion and travel, the partnership transforms everyday apparel purchases into flight rewards, offering customers greater convenience and tangible benefits.
Designed to enhance the travel experience both on the ground and in the air, the partnership brings together Nobero’s apparel designed for the Modern Traveller who is always on the go, and IndiGo BluChip’s rapidly expanding loyalty ecosystem. Customers can now enjoy a rewarding journey that begins with their wardrobe and extends to IndiGo’s extensive flight network.
The partnership is valid for three years, effective immediately, reinforcing IndiGo’s commitment to building meaningful alliances that enrich customer experiences.
Neetan Chopra, Chief Digital and Information Officer, IndiGo, said: “At IndiGo, we are committed to creating a compelling value proposition that aligns with our customers’ expectations, while recognizing and rewarding their continued loyalty. We are thrilled to partner with Nobero and are confident that this collaboration will enrich our customers' shopping and travel experiences with meaningful, easy- to-redeem benefits.
Says Karthik Venkat and Bala Satish, Co-Founders, Nobero, “Our vision has always been to elevate the modern traveller’s journey. Partnering with IndiGo BluChip allows us to extend that value even further by rewarding customers not just with exceptional products but also with meaningful loyalty benefits. This collaboration marks a significant step in building an enriched travel lifestyle community.”
Why This Partnership Matters
- Seamless Value: Customers earn IndiGo BluChips with every purchase on the Nobero website
- Strengthened Travel Lifestyle: Aligns with Nobero’s mission of creating products designed for modern, on-the-move consumers.
Customers can start earning IndiGo BluChips immediately by shopping at Nobero’s official website. IndiGo Bluchips will automatically be credited to their registered IndiGo BluChip accounts after purchase validation.
About IndiGo
IndiGo is India’s preferred and amongst the fastest growing carriers in the world. IndiGo has a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle free travel experience across its unparalleled network. With its fleet of 400+ aircraft, the airline operates around 2200+ daily flights, connecting 95+ domestic and 40+ international destinations and welcomed over 118 million customers in FY25.
IndiGo was also named the ‘Best Airline in India and South Asia’ by Skytrax at the World Airline Awards 2025. For more information, please visit www.goIndiGo.in or download our mobile app. Facebook | X | Instagram
About Nobero
Established in 2020, Nobero.com quickly identified that millennials needed comfortable clothes that will be stylish. The pandemic blurred the lines between indoors and outdoors and there was a gap in the market, and Travel wear emerged as a category. Not only was Nobero quick to capitalize on this need; they evolved it further to create the Fashleisure category. Fashleisure as a coined name is trademarked by the brand where fashion meets comfort ensuring the consumer does not have to sacrifice comfort for fashion and vice versa. From statement t-shirts to versatile joggers, Nobero tapped into the psyche of the modern social explorer. Cozy sweatshirts and travel-inspired printed hoodies ensure that the social traveller is always on point, both with his attitude and style. As a fashion brand targeting a community of individuals who have a penchant for pursuing their passions , the focus was on elevating the apparel.
About TMRW
TMRW is a tech-led ‘House of Brands’ venture from the Aditya Birla Group. With a focus on fashion and lifestyle, the company’s strategic vision entails crafting a leading House of Brands enterprise, exceeding the $1 billion benchmark, within the next 5–7 years. Functioning as both a coach and a catalyst, TMRW assumes the pivotal role of nurturing these brand founders and teams, steering them toward becoming the next generation of revered, consumer-adored brands. TMRW’s competitive edge derives from an extraordinary amalgamation of expertise in category and brand cultivation, blended seamlessly with cutting-edge digital-first & technology capabilities with an experienced founding team. TMRW is focused on building large, enduring brands and deploying a balanced growth path with strong fundamentals and unit-economics. Currently, the TMRW portfolio consists of casual wear, streetwear & Fashleisure ™ along with expression wear and kids wear categories.
